A solved pain
78% of organisers capture no attendee data. Sponsors cannot quantify ROI. Connections remain manual and disappear after the event.
SEED ROUND · 2026
A commercial product.
A scalable investment.
Invest €500,000 for 10% of The Badger — a patented event-intelligence platform with 1,500+ devices in the field, paid customers and three revenue streams.
€500KSeed round
10%Equity offered
€5.0MPost-money
15 mo.To Series A
1,500+ DEVICES IN FIELD8 PAID ACTIVATIONS€13,480 AVG. CONTRACT VALUEUS 10,198,034 PATENT GRANTEDTRL 8–9 COMMERCIAL READY
01 / INVESTMENT THESIS
Hardware gets us in.
The data compounds.
Most event tools stop at registration. Badger captures what happens after people enter the room — the interactions, zones and sponsor engagement that determine whether an event worked.
Capital-efficient hardware
~€20 unit cost. A standard deployment recovers the device CAPEX in the first event and generates software-like recurring revenue.
Defensible intelligence
Every deployment grows a proprietary connection graph: who met whom, where and with what outcome. It cannot be reconstructed from outside.
Distribution, not headcount
Venues and franchise partners sell Badger inside their own event offer. HQ retains devices, platform control and IP.
02 / HOW TO INVEST
Simple terms.
Defined use of capital.
A priced seed equity round. The investor acquires 10% of the company at closing; funds are deployed over a 15-month operating runway.
THE OFFER€500Kinvestmentfor10%equity
PRE-MONEY€4.5M
POST-MONEY€5.0M
INSTRUMENTPriced equity
RUNWAY15 months
Investor review
Commercial evidence, patent, KPMG work and operating model.
Due diligence
Financials, cap table, contracts, manufacturing and IP.
Agree & close
Final terms, capital transfer and issuance of the 10% stake.
Scale together
Quarterly reporting against fleet, partners and revenue milestones.
Next step: a 30-minute founder call.Book a founder call ↗
03 / THE SYSTEM
One device.
Three revenue layers.
Ready from the first minute.
Name and company on screen. One tap exchanges contact details; no app, no manual scanning, no lost paper trail.
READY-TO-WEAR · OTA CONFIGURED · PHONE-INDEPENDENTThe room, quantified.
Live heatmaps, zone data and network intelligence turn attendee behaviour into a board-ready report — automatically.
LIVE SEGMENTATION · HEATMAPS · PDF EXPORTFrom logo placement to proof.
Synchronised messages across every badge, six sponsor slots, destination links and measurable engagement.
DYNAMIC DISPLAY · QR DESTINATIONS · CLICK DATAATTENDEE
tap · move · meet
tap · move · meet
BADGER
capture · display
capture · display
PLATFORM
measure · monetise
measure · monetise
2.1″ displayBLE 5.1Wi‑FiOTA800 mAhGDPR-ready
04 / COMMERCIAL PROOF
Four years building.
Now selling.
Technology risk is behind us. The fleet is manufactured in Germany, EU-compliant and already operating in demanding live environments.
€40,440BOOKED JAN–MAY 2026
3PAID ACTIVATIONS IN 2026
~300QUALIFIED LEADS
3LOIs · DE / JO / ME
01
APRIL 2026 · TIVAT · 4 DAYSMontenegro Luxury Summit
300 attendees. Official credentialing and networking system; first revenue-generating activation of the year.
02
27 MAY 2026 · KOTORCIM Forum
150 attendees. Second consecutive paid activation — proving repeatable go-to-market, not a one-off showcase.
03
01 JUNE 2026 · BUDVARYCO
VIP and head-of-state-level delegation: a live test of reliability, discretion and operational readiness.
05 / THE DATA ASSET
The report is
the business model.
Each event ends with a sponsor-ready report generated from real behaviour — not surveys or estimates. It gives organisers their renewal argument, sponsors measurable exposure and Badger a growing intelligence moat.
- Attendee and company composition
- Measured connections and network bridges
- Isolated attendees flagged for follow-up
- Engagement and sponsor click data
● LIVE PLATFORM OUTPUT06 / BUSINESS MODEL
Three streams.
One installed base.
The same device produces revenue for organisers, venues and sponsors — while each deployment improves the underlying data asset.
Reusable fleet. HQ retains ownership. Unit cost falls toward €17.50 at 10,000 units.
Live intelligence, segmentation and an exportable post-event report.
Six dynamic sponsor slots, destinations and measurable click data.
STANDARD 200-PERSON / 2-DAY EVENT
€8,300 revenue
CONTRIBUTION
€6,900
ACTUAL AVERAGE
€13,480
07 / GO-TO-MARKET
Stop being a vendor.
Become part of the venue.
BADGER HQOwns the fleet, platform & IP
→VENUE PARTNERBundles Badger with the room
→EVENT ORGANISERPays per attendee / day
SIGNED MODEL
Hotel Splendid Budva
200 devices · minimum 10 events/year · annual fee + re-rental revenue share
€12Kmodelled Badger revenue
per venue / year
per venue / year
NEXT PIPELINE
Hilton Podgorica
Chedi Luštica Bay
Porto Montenegro
08 / INTERACTIVE RUNWAY
Click through the
next 15 months.
The seed round scales an operating system that already works. Select a milestone to see where capital goes and what it unlocks.
BASELINE · ALREADY DELIVERED
Technology risk is behind us.
1,500+ devices, eight paid activations, German manufacturing, a live data platform, signed venue model and granted US patent.
€40,4402026 booked8paid activationsTRL 8–9product status
MONTHS 0–5 · BUILD CAPACITY
Scale the fleet to 10,000 devices.
Deploy the largest use of capital into a production batch at approximately €17.50 per unit and complete enterprise platform upgrades.
10,000devices€17.50target unit costV3payments + battery
MONTHS 5–10 · ACTIVATE CHANNELS
Turn partners into distribution.
Train local teams, deploy kits and convert live pipelines across Germany, MENA and Montenegro while expanding the signed venue playbook.
3franchises8venue partners3LOIs converted
MONTHS 10–15 · PROVE SCALE
Exit with a Series A case.
A revenue-generating 10,000-device network, international partner operations and a clear operating history for institutional scale capital.
~€560Kannual run-rate3operating marketsSeries Anext financing
SELECT ALLOCATION
10,000-unit fleet
A batch at roughly €17.50 per unit brings the fleet to franchise-serving capacity and lowers the largest scaling cost.
Partners that can operate
Deployment kits, training, logistics and support activate franchise partners across Germany, MENA and Montenegro.
Convert the pipeline
Franchise-led events, conversion of roughly 300 qualified leads and the first dedicated sponsorship-platform sales.
Enterprise platform
CMS, heatmap analytics, AI clustering, BLE/NFC, ESG reporting and Badger v3 payment integration.
09 / BADGER IN 2 YEARS
From regional proof
to a partner network.
The 2028 base case is a distributed hardware-and-software business serving events through venues and franchise operators — without building a heavy direct-sales organisation in every country.
BASE-CASE 2028 REVENUE€1.26M9.5× the 2026 base case
Base case from the current investor plan. KPMG's earlier roadmap is retained as upside, not presented as the operating forecast.
10 / INVESTOR ROI SCENARIOS
What could 10%
be worth in 2 years?
Select an illustrative valuation multiple applied to the €1.26M 2028 revenue base case. These are paper-value scenarios, not promised cash returns or an assumed exit.
IMPLIED COMPANY VALUE€10.08M
VALUE OF 10% STAKE€1.01M
ILLUSTRATIVE MOIC2.02×+€508K paper gain
€1.26M projected revenue×8× valuation multiple×10% ownership
Illustrative only. Future valuation, dilution, liquidity and investor proceeds depend on execution, financing terms and market conditions.
11 / WHY THIS ROUND
Why invest
now?
This is the point where capital buys distribution and installed base — not invention.
Entry below benchmark
€5.0M post-money, below KPMG Serbia's November 2025 seed benchmark of €6.2M–€9.0M.
Commercial, not conceptual
Booked revenue, an active fleet, repeat paid deployments and a signed venue model.
Protected and compounding
Granted US patent, EPO filing initiated, with a proprietary cross-event connection graph.
Clear 15-month outcome
10,000 devices, 3 franchise partners, 8 venues and ~€560K annual run-rate at exit.
INVESTOR LENSExecution risk remains: production scale, partner activation and enterprise sales cycles. This round is designed around those exact constraints, with 40% allocated to fleet scale and 45% to distribution.
12 / OPERATORS & PARTNERS
Built by operators.
Backed by specialists.
Hardware, software, commercial expansion and communications are covered by a team that has shipped and sold before.
Darko Ivanović
Founder & CEOFulbright alumnus. 20+ years across journalism, PR, advertising and entrepreneurship. Named inventor on the granted US patent.
Nenad Novović
Software LeadFounder of Amplitudo, co-founder of Digital Den and GP at Balkan Tech Fund.
Marko Medić
Hardware LeadEmbedded software and consumer electronics specialist across semiconductors and MCUs.
Stefan Kaluđerović
Commercial LeadInternational partnerships and repeatable go-to-market playbooks.
Petar Bokan
Technical LeadHardware–software–infrastructure integration and scalable systems architecture.
Curtis Spicer
CommunicationsFormer USA Today Network editor; Political Science and Mass Communication.
KPMG SERBIAEED UG · GERMANYWHU / CONFLUENTESCLDP · USAREINVENTAGE · DE/UK
THE ASK
€500,000 for 10%.
Fund the shift from proven regional product to scalable international infrastructure.